Unorthodox Racing (“UR”) was founded early in 1996 by performance enthusiasts that had spent almost a decade hands on tweaking and tuning various American muscle cars. By the early 90’s it was clear a new automotive era was beginning to debut with high performance small displacement engines. Work began on what would be the first product line, underdrive pulleys, in late 1993. Slowly over the next 3 years the pulleys were tested and tweaked. In 1996 marketing research was started and UR was registered as a Sole Proprietorship that spring. The research showed a strong growing sustainable market was ready for the product and a formal business plan was created. The most important part of this plan was our strict policy of only making products that did what we said they would, fit like we said they would, looked like automotive artwork and would last the lifetime of the vehicle. UR was incorporated in early 1997 and our first web-site was created in the spring of that year. Our pulleys hit the hungry market in May of 1997 with our first ad in Turbo magazine. UR was quickly accepted by enthusiasts, racers and tuners alike as a supplier they could trust to make only the highest quality, uncompromising performance products. Since then car owners worldwide have installed and used UR products in vehicles ranging from everyday street cars to full out race cars. Combined there have been billion miles driven using our Ultra and Tuner Series products with only the highest satisfaction.